Vision 2030 – Sport as Strategy, Opportunities for All

Vision 2030 tackles fundamental challenges in school, community, workplace & competitive sport

Singapore, 13 February 2012 – After seven months of consultation with some 2500 people from the public, private and people sectors, the Vision 2030 Committee released its preliminary recommendations on how sport can be a key strategy to serve Singapore. The recommendations call for more opportunities and access for Singaporeans to play more sports in school, the community and the workplace. Sports capabilities will also be enhanced to support the anticipated growth in quantity and quality of sports programmes.

The Vision 2030 Committee is now seeking further input from the Public-Private-People sectors to review the 19 preliminary recommendations resulting from more than 300 ideas generated through the engagement process. Over the next three months, the committee will continue to engage all segments of society to finalise the recommendations on how sport can be used as a national strategy.

Revealing the preliminary recommendations, Acting Minister for Community Development, Youth and Sports, Mr. Chan Chun Sing said: ―In meeting and talking with people, the consensus became clear. Sport can be a national strategy to shape our future, whether we are promoting physical, mental and psychological wellbeing; creating strong leaders with drive and confidence; developing a winning spirit; or uniting us as a nation. It provides many practical, teachable moments.

Based on face-to-face discussions with more than 500 people and comments from 2000 unique users on vision2030.sg, the Vision 2030 Committee took a targeted approach to tackle fundamental challenges faced in school, the community and the workplace. The Committee believes the recommendations will improve access for all to quality sports programming. This will begin the process of change that will eventually see Singapore reaping the full benefits of sports.

Acting Minister Chan added, ―It may take some years to feel the full impact of these changes. It is critical that we lay the foundation now with the end goal in mind – to live better through sports. Through the opportunities created under V2030, we hope people will participate actively in sport, and in the process, become happier individuals, stronger leaders, more active community contributors or proud citizens.‖

The 19 preliminary recommendations have been categorised under Opportunities, Access and Capabilities.

Opportunities:
1. Super Sports Clubs
   The recommendation is the formation of regional ‘Super Sports Clubs’ to extend the reach of sports programming. The Super Sports Clubs will be a home base for individuals, families and the community to gather, learn, train, and compete in a range of sports, and get together for social or business purposes. The Super Sports Clubs will provide affordable community-relevant programming and coaching for all skill levels and age groups, including fundamental movement skills for young children and modified sports for seniors. The community can enjoy spontaneous play, compete in league-based competitions or host one-off sporting events. The Clubs will also welcome corporate sports teams and will prepare members or teams to compete in national/open championships. The pilot concept for the Super Sports Clubs will be implemented towards the end of 2012. The public are invited to log on to vision2030.sg to vote on the sports they would like to see piloted in the inaugural year.
2. Sports Pathways Committee

   The recommendation is to establish a standing Sport Pathways Committee, comprising members from MCYS, MOE, Singapore Armed Forces, People‟s Association, National Trades Union Congress, tertiary institutions, Singapore Sports School and the Singapore Sports Council. The committee would ensure a platform for collaboration in the development of different pathways, allowing people to remain active in sports, as athletes, coaches, officials or in other career options available in sports. The committee would seek to provide every youth in Singapore the opportunity to regularly participate in sport, whether at school, university, during National Service or in the community. Additionally, the committee would work to encourage Singaporeans to embrace a sporting lifestyle and that sport becomes a tool to inculcate strong social values in our youth.

3. Corporate Leagues

   Vision 2030 recommends that SSC work with Corporate Singapore to see companies expand their involvement in sport. The concepts include:

   – Leveraging on sport for leadership development and learning programmes for employees

   – Forming a competitive corporate sports league, supported and/or organised by companies to play within and cross business sectors

   – Customising sporting solutions for companies to use as employee loyalty/perquisite programmes

   – Developing appropriate incentives and recognition for companies that support Sporting Singapore

4. Seniors Fitness Ecosystem

   The recommendation is to develop a fitness ecosystem for seniors. The strategy includes, but is not limited to, the following:
   – Enhancing the multi-agency collaborative platform to encompass private sector partners, service providers and Voluntary Welfare Organisations

   – Working with stakeholders to identify three to five easily accessible sports for seniors to promote cardiovascular health, balance, strength and flexibility

   – Working with stakeholders to create multi-tiered outreach programmes, with modest incentive components, to motivate seniors of all ages and abilities to take up these sports

   – Setting national standards for sports participation and sports safety for seniors

   – Creating pathways and positions for seniors to continue contributing to our sporting communities throughout their lifetimes

5. Unified Sports

   The recommendation is for key stakeholders to collaborate and create opportunities for unified sports to bridge divides in society. For example, sporting events could feature mixed teams of the able-bodied and those with physical and intellectual disabilities. The concept of unified sports will revolve around the use of modified rules, play areas and equipment to create a level playing field. The participants will come to learn more about each other as they train and compete together in a spirit of inclusiveness. The relationships and sensibilities developed on the field may be extended into daily life, benefiting all Singaporeans

Access:

6. Sports Events Strategy

   The recommendation is to revamp the Sports Events Strategy with a more holistic approach and clearly defined outcomes. A portfolio of events will be identified and developed to serve the different national needs. First, international events will provide national athletes with opportunities to raise their standards and will contribute to Singapore‟s positioning as a vibrant global city in which to “Live, Work and Play”. Second, there will be events to inspire participation, either through opportunities for ordinary Singaporeans to see the best of the world play or to take part in, such as the National Games. Third, we will need to create a sports entertainment environment to generate more interest among fans and spectators. This will in turn stimulate private sector interest in broadcast content, branding and sponsorship, sale of rights and merchandise licensing.

7. Sports Spectatorship and Viewership

   The recommendation is to enhance the experience for spectators at live action events and the broadcast audience by leveraging on the latest technologies and sports presentation formats. Advancements in technology, such as smart-phones and interactive TVs, will continue to change the way that media content is consumed. Premium-quality production of „live‟ sporting events, both locally and internationally, will bring sport directly into the homes of Singaporeans. The sustained media coverage of local athletes and teams will also help the public experience the sporting journey vicariously and increase the sense of national pride linked to their achievements.

   Having interactive content across the full range of platforms will create a vibrant sport broadcast industry, generating employment opportunities for Singaporeans in diverse areas such as filming, editing, scripting and announcing.

8. Team Singapore

   The recommendation calls for stronger connections between the general public and Team Singapore athletes. A deeper identification with Team Singapore will help Singaporeans develop a greater sense of national pride and identity. We want people to realise the impact sport can have on the development of community social capital and to identify with our national athletes.

9. Sports Facilities Master Plan

   The recommendation is to develop a new concept for the future planning and design of sports facilities under the Sports Facilities Master Plan (SFMP). The SFMP will incorporate the national sports agenda, strategic plans by other government agencies, the changing needs of the community and shifting demographics.

   The SFMP has called for more creative and innovative placemaking for sports, including making better use of space in precincts, parks, waterways and the city centre. This has translated into plans for a more relevant mix of facilities, which will also be designed with broadcast and spectatorship considerations.

10. SportCares Foundation and Movement
    The recommendation is establish a SportCares Foundation and Movement. Singapore already has a spirit of sport philanthropy and volunteerism. However a SportCares Foundation would make explicit the efforts of the movement, which would be focused on inculcating stronger social values among Singaporeans through sport. SportCares would use sport to improve the well-being of vulnerable segments of our society. We believe that the creation of the SportCares Foundation could be activated to address this gap in social opportunities.

    SportCares would be an ideal platform for Corporate Singapore to use sport for corporate social responsibility. The SportCares Foundation would optimise the positive impact that sport can have on who we are as a cohesive nation of diverse communities. SportCares would be a platform for people who have benefited from society to give back into society, through donations to the SportCares Foundation or through sports volunteerism.

11. Technology to Promote Sporting Awareness and Lifestyle

    The recommendation is to improve our communication on sports programming by creating a one-stop platform with information on the availability of sport facilities, activities and events. A more integrated approach will lead to more organic and spontaneous formation of sporting events and clusters, similar to the ecosystem at Turf City.

Capabilities:

12. Sports Volunteer Framework

    The recommendation is to develop an enhanced Sports Volunteers Framework to add value to the volunteer journey and raise the quality of sport volunteerism in Singapore.

    SSC should create a “Gold Standard” for sports volunteerism, positioning itself as a platform for learning, development and community. The ultimate aim of the Framework is to develop sports volunteerism as part of a national strategy to strengthen communities and people.

13. Singapore Sports Institute

    The recommendation is to expand the community impact of the Singapore Sports Institute by enhancing the sporting system. The SSI will be able to more effectively deliver the benefits of success in high-performance sport to all Singaporeans in the following key areas:

    – Long-term athlete development and life planning support

    – Capability development for sports science and medicine

    – Industry development for sports science and medicine

14. Coaching Academy

    A key recommendation calls for the establishment of a „Coaching Academy‟ to lead the professional development of coaches and the coaching sector in Singapore. The Academy would include mentoring opportunities for coaches and speciality training in working with youth, adults and seniors to meet the growing demand from individuals, schools, sports clubs, national sports associations and corporates. An international advisory panel is expected to be formed to help chart the direction and development of the Academy.
    These coaches will range from instructors for learn-to-play classes to participation coaches for youth to high-performance coaches for national teams. The Academy will serve as a “Gold Standard” and establish coaching as a viable and sustainable career choice for Singaporeans.

15. Sports Leadership and Character Development Curriculum

    The recommendation is to produce a curriculum on sports leadership and character development for use by leadership institutions to provide platforms for organisations and communities to strengthen their people. The emphasis on sports leadership and character building is key to promoting the holistic development of people through sport. Teaching through sport situations, the curriculum would strive to empower individuals to achieve their full potential, through self management and responsible decision-making. The curriculum would fully align with the national standards for youth sports and the frameworks for coaching, volunteer and professional development frameworks.

16. Integrated Academic and Sporting Curriculum

    The recommendation is to work with the Ministry of Education to develop a more integrated academic and sporting curriculum. Many mainstream schools are already trying to accommodate the schedules of students preparing for overseas competitions. However it largely has been done on an ad-hoc basis: students are given extra lessons by their teachers; homework is given in advance for the students to do on the road; or students are permitted to arrive late to school so they may attend early morning training sessions. Through the development of innovative integrated sports programmes in more schools, more students will be able to achieve both academic and sporting excellence.

17. Sports Academy

    The recommendation is to upgrade the sports sector by forming a Sport Academy. It will develop the knowledge and capabilities of administrators, coaches, technical officials, and athletes, leading to a more professional and capable industry overall. The Sports Academy will tie up with existing local or overseas universities to offer diploma, graduate diploma, degree, and further downstream, post-graduate certification. There will also be short courses for continuing education.

18. Sustainable Resourcing Model for Sporting Singapore

    The recommendation is for Sporting Singapore to explore alternate sources of funding, thereby reducing its dependence on government monies for sport development.

    Going forward, in the medium to long term, Singapore could reduce its dependence on direct government support through the continued development of the local sports rights and sponsorship market, and an expansion of sport-related philanthropy.
    With more diversified funding, Sporting Singapore will enjoy improved opportunities to realise a more vibrant future for sports in the country.

19. Professional Services in the Sports Industry

    The recommendation is for a multi-agency effort, involving the private sector and professional bodies, to grow professional services in the sports industry. Not only will this effort serve growing local and regional demand for such services, it will diversify the career options for athletes. To support Singapore‟s position as an Asian hub for sports industry (investment in new business, capex in fixed assets) and sports business (sponsorships of events and athletes, intellectual properties), there is a need for an intellectual infrastructure to nurture the development of sport-related professional services such as in law and marketing. For example, Singapore already is seen as an expert in finance and law and has an excellent reputation in arbitration. Developing its expertise as a regional expert on dispute resolution in sport would be a logical next step.

Opportunities

‘Opportunities’ looks at increasing and sustaining engagement in sport so that people can experience the value of sport throughout their lives. Said Singapore Sports Council‘s Chief Executive Officer Lim Teck Yin: ―Everyone we met spoke of the power of sport to improve lives, and they wanted more opportunities to play sport. Parents, in particular, told us that they wanted more opportunities for children and youth to play more sport in schools. They believe it will help them stay healthy and learn valuable lessons that will make them better persons and more prepared for the workforce and life.‖

A key recommendation to provide more opportunities for sports participation, particularly in schools, is the proposed ‘Sports Pathways Committee’ to better coordinate the efforts of various stakeholders to strengthen and align sports pathways (i.e. participation opportunities & development). The Ministry of Education (MOE) welcomes the proposal to form this committee, which will better coordinate the efforts of various stakeholders to strengthen and align sports pathways.

The initial phase will focus on youth sports development but will consider other aspects of the participation pathway in the post-school years further downstream. The committee will comprise members from Ministry of Community Development, Youth and Sports (MCYS), MOE, Singapore Armed Forces, People‘s Association, National Trades Union Congress, tertiary institutions, Singapore Sports School and the Singapore Sports Council.

The committee will ensure alignment of sports pathways from the primary school level to the tertiary and post-National Service period by coordinating measures to encourage sports participation, capability development of sports professionals, integrated programme delivery, competition frameworks and facilities development.

The committee will also work to increase parental involvement in the school sports scene. The committee will create opportunities for families to participate in programmes and events together, for example those organised by the ‗Super Sports Clubs‘ (see details on Super Sports Clubs below – paragraph 15). Sports families will be able to cheer and support each other on and off the field, through a variety of shared experiences.

In preliminary discussions on school sports, MOE has indicated that by the end of secondary school, every child should have learnt to play at least three core sports at the recreational level and have opportunities to continue participating in sports within the community.

Through the Physical Education (PE) and Sports programme, MOE will systematically develop the values of sportsmanship and teamwork in students.

MOE‘s long-term plan is to increase the number of hours for PE in schools. A significant amount of PE time will be dedicated towards laying the foundation for learning and playing core sports in the syllabus. This effort will be complemented by intra-school sports competitions to enhance the learning experience.

The Vision 2030 Committee also proposes the formation of regional ‘Super Sports Clubs’ to extend the reach of sports programming. The Super Sports Clubs will be a home base for individuals, families and the community to gather, train and compete in a range of sports, and get together for social or business purposes. The Clubs will provide affordable community-relevant programming and coaching with opportunities for all skill levels and age groups, including fundamental movement skills for young children and modified sports for seniors. Moreover, the Super Sports Clubs will make it possible for the community itself to drive the creation of programming and events. The community can enjoy spontaneous play, compete in league-based competitions or host one-off sporting events.

MOE welcomes the concept of the ‘Super Sports Clubs‘ as a platform to augment its own plans. It will consider awarding LEAPS points (formerly known as CCA points) for participation in the ‗Super Sports Clubs‘, as part of its LEAPS Scheme review. The Clubs will also work with schools to enhance opportunities at recreational competitions and lifelong sports participation in the community.

The pilot concept for the Super Sports Clubs will be implemented towards the end of 2012. The public are invited to log on to vision2030.sg to vote on the sports they would like to see piloted in the inaugural year.

The Super Sports Clubs will create opportunities for more sports participation beyond the school years. They will provide access to a wide network of affordable, well-designed facilities with quality sports programming. People will also be able to use the Super Sports Clubs as a place for family sports activities, corporate team building and corporate leagues,‖ said Mr Leslie Tan, Future Ready subcommittee co-chair.

As a means to encourage working adults to increase and sustain their engagement in sports, the Vision 2030 Committee proposes that SSC work with Corporate Singapore to see companies expand their involvement in sport. The concepts include:

• Leveraging on sport for leadership development and learning
• A competitive corporate Sports League
• Customised sporting solutions for companies to develop employee loyalty programmes
• Appropriate incentives and recognition for companies that support Sporting Singapore.

Access

Access is about taking a more inclusive approach towards providing sports facilities for the community as well as capitalising on the power of sport for social activism.

The Vision 2030 Committee suggests that SSC consider the following in formulating a ‘Sports Facilities Master Plan‘:

• Masterplan a good mix and density of sports facilities across Singapore, with the regional facilities as the nucleus for the Super Sports Clubs. The regional facilities would be supported by a network of school and community facilities to cater to the sporting needs of residents
• Work with MOE to expand the number and types of Dual Use Facilities to maximise public access e.g. open air basketball, tennis and volleyball courts.
• Determine opportunities for co-location with People‘s Association and other government agencies
• Explore the innovative use of space for sports with planning agencies such as the Urban Redevelopment Authority, Housing & Development Board and National Parks Board
• Enhance SSC sports facilities through the use of universal design principles to provide better access for the elderly, people with disabilities and people with small children

The Committee also recommends a ‘SportCares Movement’ to use sport to inculcate stronger social values among Singaporeans and to improve the wellbeing of vulnerable segments of our society. The committee is studying the possibility of setting up a foundation to anchor the ‘SportCares Movement.‘

SportCares will provide an opportunity for Corporate and Sporting Singapore to recognise the diversity of our society—by extending a helping hand to all, to ensure that no one is left behind. As a nation, Singapore has been built by many hands. If Singapore is to thrive in the coming decades, we must provide everyone, regardless of race, religion or status, with every possible opportunity to succeed. Sport can be a powerful vehicle to transform lives,‖ said Dr Teo-Koh Sock Miang, Spirit of Singapore subcommittee co-chair.

Added SSC CEO Lim Teck Yin: ―Many people do not realise the power of sport to help those who are marginalised. In many countries around the world, sport is used as a powerful vehicle to transform lives – for example, helping former drug addicts or delinquent youth to rebuild their confidence and assimilate back to society through the values and experiences taught through team sports.

Capabilities

A key recommendation calls for the establishment of a ‗Coaching Academy‘ to lead the professional development of coaches and the coaching sector in Singapore. The Academy would include mentoring opportunities for coaches and speciality training in working with youth, adults and seniors to meet the growing demand from individuals, schools, sports clubs, national sports associations and corporates. An international advisory panel is expected to be formed to help chart the direction and development of the Academy.

These coaches will range from instructors for learn-to-play classes to participation coaches for youth to high-performance coaches for national teams. The Academy will serve as a ―Gold Standard‖ and establish coaching as a viable and sustainable career choice for Singaporeans.

With the anticipated increase in sports activities, demand for quality coaches in a variety of sports and programmes will go up. The Coaching Academy will be a key vehicle to help us provide quality professional development and mentoring for our coaches. This is an excellent opportunity to develop the local coaching industry into a viable career option. Qualified coaches from the academy would be trained not only in technical but also soft skills to inculcate the core values of sport, helping to spread the positive message of a healthy, vibrant sporting Singapore,‖ said Mr Tan Wearn Haw, Balance to the Rhythm of an Urban Lifestyle subcommittee co-chair.

Another key recommendation is a review of the elite athlete support system through the ‘Singapore Sports Institute’. The modern athlete is under ever-higher expectations to deliver in environments of increasing difficulty. A centralised institute under SSC, SSI will support our national athletes in achieving break-through performances on the international stage. It will provide systematic and tailored athlete services in sports science and medicine, coaching and education, rights management and career development. We are currently reviewing the way the SSI functions and will be making some recommendations to further enhance the SSI. More details will be announced soon.

Public views on the recommendations

Vision 2030 is an ongoing conversation and we hope that people will give us feedback and help us fine-tune the preliminary recommendations, concluded Acting Minister Chan. These recommendations will be available at www.vision2030.sg for public feedback from now till 15 May. Please refer to Annex B for the full list of preliminary recommendations.

Related Links:
Vision 2030 website